In today´s increasingly dynamic marketplace and competitive environment we cannot be content with past successes. The Chartered Institute of Marketing is the world´s leading marketing management professional body and from the professional qualifications, you can expect the following benefits:

Professional Development

Joining CIM is the logical way to develop your professional skills as a marketer.

Status & Prestige

CIM is the largest and most prestigious marketing organisation in the world. CIM Membership is recognised by employers globally.

Exchanging Ideas

Meeting marketers is always useful. CIM offers you opportunities to meet your fellow professionals.

Information & Advice

By joining CIM you will be able to draw upon exclusive information that will help you win & maintain a competitive advantage in the most demanding of industries.

The Introductory Certificate in Marketing is for all those who want to find out more about marketing - whether you´re in a job that involves marketing or not. It answers the question: What is marketing? But it also aims to develop knowledge and skills for people who are working to support others in basic marketing tasks.

It is not necessary to have any previous experience or knowledge of marketing to and you can choose to study to suit your requirements and time available. You may already be working and therefore want to study around work commitments, or you may be looking for a job and therefore will not have time to study during the day.

Compulsory papers:

• What is Marketing?
• Understanding Customer Relationships

Do you qualify?

This is an ´open´ qualification, which means you do not need any previous qualifications or marketing experience. However, if you are working or have some business experience, this will certainly help you put your learning into context.

Assessment:

Both units will have their own assessment and be as follows:

• Unit 1: What is Marketing? - 1 hour online test
• Unit 2: Understanding Customer Relationships - Assignment

The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.

The syllabus has been updated recently to reflect the changing issues and practices within marketing and to reflect employers´ views of marketing in today´s business environment. The Qualification is ideal for junior marketers, those working in marketing support roles (like personal assistants); or if marketing plays some part in your current job description.

Compulsory papers:

• Marketing Essentials
• Assessing the Marketing Environment
• Marketing Information and Research
• Stakeholder Marketing

Do you qualify?

This qualification is the equivalent to the first year of a foundation degree, which means you will need to meet at least one of these criteria:

• Have a minimum of two ´A´ Levels
• Hold any general Bachelor´s or f degree
• Hold a CIM Introductory Certificate in Marketing (Level 2 or 3)
• Have an NVQ or SVQ Level 3 (equivalent to NGF Level 3)
• Have an NVQ or SVQ Level 4 in any other subject (UK – equivalent to NGF Level 4 and above)
• Hold an international baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4

Assessment:

It´s possible to qualify within a single academic year studying part time. You will be assessed across the four modules using a blend of two basic methods:

• Unit 1 – Marketing Essentials: Examination
• Unit 2 – Assessing the Marketing Environment: Examination
• Unit 3 – Marketing Information and Research: Assignment
• Unit 4 – Stakeholder Marketing: Assignment

This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind. The content of the course has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career.

The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself – including elements ranging from channel management to communications, along with specialist areas like new product development.

Compulsory papers:

• Marketing Planning Process
• Delivering Customer Value through Marketing
• Managing Marketing
• Project Management in Marketing

Do you qualify?

As a minimum, the following qualifications or experience is recommended as the prerequisite for entry onto the Professional Diploma in Marketing:

• The CIM Professional Certificate in Marketing (either 2002 syllabus or the 2008 syllabus)
  OR
• Any business or marketing Bachelor´s or Master´s Degree (or an equivalent qualification) where a minimum of one third of credits come from marketing (ie 120 credits in Bachelor´s degrees or 60 credits with Master´s Degrees)
  OR
• Experience in a marketing management role that has provided potential students with ability to be able to demonstrate that they can meet the learning outcomes of the CIM Professional Certificate in Marketing if required to do so and is sufficient to pass the Entry test to Level 6

Assessment:

It´s possible to qualify within a single academic year studying part time. You will be assessed across the four units using a blend of two basic methods:

1. By formal examinantion
2. By assignments such as coursework and case studies that require longer answers and will often be based on various findings and recommendations within your own company (or a company of your choice)